Why 2025 Peak Season Will Break You (Unless You’re Ready)

In this episode of Supply Chain Now, hosts Scott Luton and Tevon Taylor chat with Lori Boyer, Head of Content Marketing at EasyPost and host of Unboxing Logistics, to discuss what’s ahead for Peak Season 2025, and why it may be the most unpredictable one yet.

They explore the key challenges brands are facing, from rising shipping costs and tariffs to shaky consumer confidence and outdated systems. Lori shares findings from EasyPost’s latest research, offering practical ways retailers can build flexibility into their operations and stay ahead of volatility. You’ll hear why microsurges are reshaping peak season, and why diversifying your carrier mix could make all the difference.

For supply chain pros, brand leaders, and operators heading into the busiest time of year, this episode is packed with takeaways you can actually use to stay agile and win peak season, and not just survive it.

Jump into the conversation:

(00:00) Intro

(01:51) Special guest introduction: Lori Boyer

(02:39) Unboxing Logistics and EasyPost

(07:18) Challenges in the supply chain industry

(11:21) External pressures on brands

(19:34) Consumer confidence and spending trends

(25:52) The rise of microsurges

(29:20) Importance of communication and data

(33:13) Carrier landscape shifts

(39:22) Overcoming legacy systems for peak success

Resources:

• Connect with Lori Boyer: https://www.linkedin.com/in/loribboyer/
• Learn more about EasyPost: https://www.easypost.com/
• Check out Unboxing Logistics: https://www.easypost.com/podcast
• 5 Ways to Win Peak 2025 with Easy Post: https://bit.ly/3IgVFrb
• Are you ready for Peak Season? Episode with Forrester: https://bit.ly/4ljviiI
• Connect with Scott Luton: https://www.linkedin.com/in/scottwindonluton/
• Connect with Tevon Taylor: https://www.linkedin.com/in/tevontaylor/overlay/contact-info/
• Learn more about Supply Chain Now: https://supplychainnow.com
• Watch and listen to more Supply Chain Now episodes here: https://supplychainnow.com/program/supply-chain-now
• Subscribe to Supply Chain Now on your favorite platform: https://supplychainnow.com/join
• Work with us! Download Supply Chain Now’s NEW Media Kit: https://bit.ly/3XH6OVk
• WEBINAR- Transforming Operations: Flowers Foods Unveils Its Digital Supply Chain Revolution: