2008 - 2012: Break into luxury…

Season 1: The TAG Heuer Carrera |

Discover TAG Heuer’s journey from an accessible watchmaker in the 1990s to a high-end brand under LVMH in the early 2000s. At the center stood the Carrera and the Monaco V4 - TAG Heuer’s pillars of innovation and luxury.

Image: TAG Heuer Carrera, Reference CAR2C10.FC6323

Show notes:

0:35 Late-2000s: Carrera as the foundation for new technologies

1:15 From accessible to luxury with LVMH

1:41 Monaco V4 and new Carrera watches

2:35 High frequency chronograph

3:07 Unique magnetic pinions

4:15 Carerra: the archetypal chronograph