Pierre Lindh #47 Part 1 - James King, Director of sales, GIG (regulation, generating leads without events, the importance of ESG, and how to eliminate stigmatisation of the industry)

At GiG James is responsible for providing leadership and management on the delivery of sales objectives around the globe (managing both the sales and marketing teams). James has over 11 years’ experience in sales from the front line through to Group Sales Director (Clarion Gaming) leading all aspects of sales excellence driving revenue growth initiatives globally. He has successfully led and managed sales teams of varying report sizes across a mixture of businesses ranging from events through to publishing and digital with focusses on b2b technology (software), operations, and media within iGaming.