App Marketing by App Masters19 Heinä 2025

The AI Ads Strategy That Led to 200M Views

In this episode, we’re joined by Nahshon “Nay” Cook-Nelson, the growth expert behind explosive campaigns for top brands like Monopoly Go, Hootsuite, and QuickBooks. His strategies have generated over 200 million organic views, and now he’s revealing how indie developers can apply the same AI-powered frameworks to grow their apps.

Nay is the Growth Marketing Lead at NineTwoThree Studio, where he helps scale apps through creative campaigns and streamlined AI content creation workflows. With deep experience in paid social, influencer marketing, content systems, and AI-led ad testing, he’s here to break down what’s working right now in growth marketing.

You’ll learn how to supercharge your app marketing with AI—even on a small budget. From choosing the right tools to crafting content that works across every stage of the funnel, Nay shares practical, real-world strategies you can implement today.

You will discover:

✅ How to use AI to level up your ad creatives

✅ Content workflows with and without AI

✅ The “AI Prioritization Index” for deciding what to build next

✅ How to run high-impact campaigns without blowing your budget

✅ Indie-friendly growth tools you should use

Learn More:

https://www.linkedin.com/in/naycook/

Work with us: https://www.appmasters.com

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

*********************************************

Jaksot(1064)

The Influencer Marketing Math That Made Cal AI Profitable

How much should you actually pay an influencer?And more importantly, how do you make sure influencer marketing stays profitable when a video goes viral?Jake from Cal AI breaks down the numbers behind ...

27 Loka 12min

How a Full-Time Teacher Built a Nearly $1M App Business

What if you could build a nearly $1 MILLION app business while working a full-time job?In this episode, we are joined by Eric Duffett, a full-time teacher and mobile app developer who has built a near...

24 Loka 1h 1min

Before You Spend $1 on Meta Ads, Watch This

Thinking about running Meta Ads for your app? Before you spend a single dollar, make sure these 7 things are in place. Meta Ads can help you scale your app, but if your funnel isn't converting, your t...

20 Loka 20min

The Secrets to Web2App Growth (And the Risks Nobody Talks About)

Web2App is changing how mobile apps acquire users and convert them into paying subscribers. But are you prepared for the risks that come with it?In this episode, Igor Lyubimov, Founder & CEO of web2wa...

17 Loka 1h 12min

How Cal AI Scaled Influencer Marketing Without Killing Views

How do you scale influencer marketing without turning every creator video into an expensive infomercial?Jake from Cal AI breaks down how the team approached influencer marketing, why brands often get ...

13 Loka 8min

How Reframe Scaled to $10M+ ARR

How do you take a habit-change app from MVP to 200K subscribers and $10M+ ARR?In this episode, Vedant Pradeep, co-founder of Reframe, breaks down the growth journey behind one of the most successful s...

10 Loka 1h 12min

This Breathing App Sold to Peloton for $2M

Get 50% off ScreenDesign:https://screensdesign.com/?ref=appmastersWhat if staying niche is actually the path to a big acquisition?In this video, Steve P. Young breaks down how Breathwrk, a niche breat...

6 Loka 11min

AI and Growth in Regulated Markets

What happens to the growth playbook when your market puts real limits on targeting, claims, and data use?We are joined by Vivek Girotra, who has led growth across consumer technology and fintech and i...

3 Loka 1h 2min