INTERVIEW: Author and Brand Development Specialist Aliza Licht On How To Stand Out At Work, Why Everyone Is A ‘Brand’ And Jennifer Tilly Dress Drama. Tuesday, July 22nd, 2025 | Sarah Fraser

In this episode, I had an incredible conversation with Aliza Licht, a brand expert and best-selling author of "Leave Your Mark" and "On Brand." Aliza shared her unique career journey, from aspiring plastic surgeon to influential fashion PR professional, and how she created the iconic DKNY PR Girl persona. We delved into the importance of personal branding, confidence in the workplace, and the power of pop culture in shaping consumer behavior. Aliza also offered practical advice for those looking to pivot careers and discussed the transformative role of AI in business. Her candid stories and expert insights made for an engaging and informative episode that is sure to inspire anyone looking to make their mark in their industry. Timestamps: 00:00:00 - Introduction and Guest Overview 00:00:46 - Career Change and Early Career 00:08:04 - Celebrity Mishaps and Fittings 00:23:38 - Tips for Standing Out at Work 00:25:30 - Building Confidence in the Workplace 00:39:07 - Advice for Career Pivots MY Go Big Podcasting Courses Are Here! Purchase Go Big Podcasting and learn to start, monetize, and grow your own podcast. Use code JULY15 for 15% OFF the entire month of July **SHOP my Amazon Marketplace - especially if you're looking to get geared-up to start your own Podcast!!!** https://www.amazon.com/shop/thesarahfrasershow Show is sponsored by: ASPCA Pet Insurance to explore coverage, visit A-S-P-C-A pet insurance dot com slash TSFS. Cookie Jam download this free Match-3 game today and start having fun! 100+ million players and counting Function Health by Dr. Mark Hyman and others! Function is offering 160+ Lab Tests for $365 to anyone who signs up between July 7th and July 11th. Visit www.functionhealth.com/TSFS Horizonfibroids.com get rid of those nasty fibroids MINT MOBILE dot com slash TSFS. DISCLAIMER: Upfront payment of $45 required (equivalent to $15/mo.). Limited time new customer offer for first 3 months only. Speeds may slow above 35GB on Unlimited plan. Taxes & fees extra. See MINT MOBILE for details Nutrafol.com use code TSFS for FREE shipping and $10 off your subscription Quince.com/tsfs for FREE shipping on your order and 365 day returns Rula.com/tsfs to get started today. That’s R-U-L-A dot com slash tsfs for convenient therapy that’s covered by insurance. Thrivecosmetics.com/tsfs Brighten a mom’s day—especially if you’re that mom. Go to thrivecausemetics.com/TSFS for 20% OFF your order Follow me on Instagram/Tiktok: @thesarahfrasershow ***Visit our Sub-Reddit: reddit.com/r/thesarahfrasershow for ALL things The Sarah Fraser Show!!!*** Advertise on The Sarah Fraser Show: thesarahfrasershow@gmail.com Got a juicy gossip TIP from your favorite TLC or Bravo show? Email: thesarahfrasershow@gmail.com Learn more about your ad choices. Visit megaphone.fm/adchoices