78: Cathy Heller | Being Creative in Spite of Your Day Job

Cathy Heller (@cathyheller) is a DIY musician, licensing guru, and creator and host of popular podcast Don't Keep Your Day Job, on a mission to offer real tools and insight to help others find a sense of purpose and newfound fulfillment in their work.

What We Discuss with Cathy Heller:

• How to coax creativity from yourself by engaging in activities that provoke emotion.
• What makes the difference between indulging in a creative hobby and creating work that others are willing to pay for.
• Branding yourself as a creative in a way that's effective and profitable.
• How creatives can market in a way that doesn't contradict their brand.
• How to pitch to non-creatives in a way that isn't a time sink.
• And much more...

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