Why IMAX Is Becoming Bigger Than the Movie

LIVE SHOW in Los Angeles on August 27. ⁠⁠⁠Click here for tickets! Matt is joined by Richard Gelfond, the CEO of IMAX, to discuss the influence of the IMAX brand and its growing popularity among moviegoers. They talk about how the marketing has changed for IMAX movies, selling tickets to Christopher Nolan’s ‘The Odyssey’ on IMAX a year in advance, and whether other theater chains could create their own premium large-format competitor (02:38). Matt finishes the show with an opening weekend box office prediction for ‘The Naked Gun’ (26:49). For a 20 percent discount on Matt’s Hollywood insider newsletter, ‘What I’m Hearing ...,’ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Email us your thoughts! ⁠⁠⁠⁠⁠⁠⁠thetown@spotify.com⁠⁠⁠⁠⁠⁠⁠ Host: Matt Belloni Guest: Richard Gelfond Producers: Craig Horlbeck and Jessie Lopez Theme Song: Devon Renaldo Learn more about your ad choices. Visit podcastchoices.com/adchoices