192. Is it Possible to Build a Brand Around Advocacy Instead of a Product? with Matt Moreau

192. Is it Possible to Build a Brand Around Advocacy Instead of a Product? with Matt Moreau

We can’t shop our way out of climate change. And we definitely can’t rely on capitalism to save the planet. But what happens when a brand tries to flip that script?

In the outdoor industry, we’ve seen a rising trend: companies weaving sustainability and advocacy into their marketing. But are those efforts genuine, or just another version of greenwashed consumerism? Can a brand really center advocacy over product—and still survive?

To explore this topic from a brand’s perspective, in episode 192 of the Outdoor Minimalist podcast, we’re talking with Matt Moreau.

Matt is the founder and CEO of The Landmark Project, an outdoor lifestyle brand known for its art-forward designs, sustainable apparel, and advocacy for public lands. Under Matt’s leadership, The Landmark Project has grown from a small, garage-based print shop into a nationally recognized brand sold in retail stores and national parks across the U.S. Passionate about connecting people with the outdoors, Matt has shaped the company’s mission around celebrating and protecting natural places through thoughtful design, meaningful partnerships, and a commitment to conservation.

INSTAGRAM: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/outdoor.minimalist.book/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

WEBSITE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.theoutdoorminimalist.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

YOUTUBE: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@theoutdoorminimalist⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

LISTENER SURVEY: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://forms.gle/jd8UCN2LL3AQst976⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Landmark Project

Website: https://thelandmarkproject.com/

Instagram: https://www.instagram.com/thelandmarkproject

LinkedIn: https://www.linkedin.com/company/the-landmark-project/

TikTok: https://www.tiktok.com/@thelandmarkproject

Facebook: https://www.facebook.com/landmarkproject

Jaksot(281)

217. How AllTrails Is Using Trail Data to Protect Public Lands with Pitt Grewe

217. How AllTrails Is Using Trail Data to Protect Public Lands with Pitt Grewe

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216. How to Use a Walk in Nature as a Meditation Practice with Brian Berneman

216. How to Use a Walk in Nature as a Meditation Practice with Brian Berneman

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Oak Flat Transferred to Multinational Mining Company and Big Bend Border Wall Pushes Ahead - Public Lands News (March 9-20)

Oak Flat Transferred to Multinational Mining Company and Big Bend Border Wall Pushes Ahead - Public Lands News (March 9-20)

During this week’s public lands news briefing on the Outdoor Minimalist podcast, we have two feature stories for you. What we cover this week:1. Oak Flat, a sacred indigenous site and popular rock cli...

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214. We Are Losing the Climate Crisis Narrative Fight with Maya Lilly

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US/Israel's Holy War with Iran Explained with Leigh Larson

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213. Are We Ready for the AI Energy Surge? What Communities Need to Know About Data Centers and the Grid with Dr. Naeem Turner

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AI has seemingly taken over our lives in so many ways. Personally, I’ve seen a huge shift in the writing and journalism field for both staff and freelance writers. But one thing we often don’t see is ...

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Building the Border Wall in Big Bend, Steve Pearce Stumbles During Hearing, and 2.1M Acres Open in Dalton Corridor - Public Land News (Feb 23-27)

Building the Border Wall in Big Bend, Steve Pearce Stumbles During Hearing, and 2.1M Acres Open in Dalton Corridor - Public Land News (Feb 23-27)

During this week’s public lands news briefing on the Outdoor Minimalist podcast, we have three feature stories for you. And no, this is not all that’s happened with public lands this week. So, as alwa...

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