#358: Real Vs. Fake: The $20 Rule, Fresh Pressed Secrets & The Science Behind True Fresh Olive Oil with TJ Robinson

In today’s episode, I’m excited to bring you a truly delicious conversation with TJ Robinson, also known as "The Olive Oil Hunter" and founder of the Fresh Pressed Olive Oil Club. If you’ve ever wondered what makes extra virgin olive oil such a key component of longevity and Mediterranean health, you’re going to love this one. (Go to http://GetFreshLongevity.com and get a $39 bottle for just $1.)

What we discuss:

Food as medicine and olive oil’s role in health ... 00:00:53

Interest and confusion around olive oil quality ... 00:02:30

Fraud and counterfeit olive oils ... 00:02:52

Why harvest timing and fruit ripeness matter ... 00:13:27

Cost and yield: why artisanal is pricier ... 00:16:15

Science and polyphenols: health benefits explained ... 00:16:56

What degrades olive oil: time, light, heat, oxygen ... 00:17:44

How long olive oil stays “fresh” and best practices ... 00:19:42

Daily use: how to best integrate olive oil ... 00:20:08

Choosing the best olive oil at the store ... 00:22:15

Cooking with olive oil and protecting its quality ... 00:29:03

Biohacking with olive oil for satiety & blood sugar ... 00:30:12

Tasting olive oil: identifying quality ... 00:33:22

Bitterness and spiciness as quality markers ... 00:37:06

Simple ways to add olive oil to meals ... 00:39:01

What to avoid: unfiltered/cloudy oils in clear bottles ... 00:50:11

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