How cycling advocate Eleanor McMahon changed laws to save lives

What does it take to transform personal tragedy into meaningful policy change? Eleanor McMahon's story provides a masterclass in effective advocacy that transcends political divisions while saving lives on our roads. After losing her husband Greg — an Ontario Provincial Police officer — to a careless driver in 2006, McMahon channeled her grief into founding the Share the Road Cycling Coalition. With her background working for two Prime Ministers and her extensive political connections, she e...