The PR Week: 8.7.2025 - Sarah Jenkins, Grindr

The latest guest on The PR Week podcast is Sarah Jenkins, head of creative brand initiatives at Grindr and an alum of agencies including The Romans and Freuds.

She talks about using creativity and brand initiatives to foster community, how Grindr’s audience challenges brands to be creative, and marketing faster than the speed of what’s trending.

Also on the agenda: the biggest marketing and communications news of the week, from

Lollapalooza’s immersive brand activations, IPG’s significant job cuts, a profile of PopUp Bagels’ Gen Z PR director and much more.

AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!

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