The Search for 'Little Albert'

In 1919–1920, Johns Hopkins psychologist John B. Watson conducted the now-infamous “Little Albert” experiment to show that fear could be conditioned in humans, pairing a loud noise with a white rat until the infant subject, nicknamed Albert, reacted with distress to the rat and other furry objects. While the study became a classic example in psychology textbooks, it was deeply flawed: it involved only one child, lacked proper controls, and offered no deconditioning to reverse the fear. More importantly, Albert’s identity remained a mystery for decades - or, not.

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