HIBT Lab! Bored Ape Yacht Club: Greg Solano and Wylie Aronow

HIBT Lab! Bored Ape Yacht Club: Greg Solano and Wylie Aronow

You might not expect a deep friendship to bloom from an argument about favorite authors...in a Miami bar...during spring break. Yet that’s exactly how Greg Solano and Wylie Aronow’s long journey to becoming business partners began... Fast forward more than a decade, and Greg and Wylie are now co-founders of Yuga Labs—the company behind the Bored Ape Yacht Club NFT collection. Since the collection was unveiled in spring 2021, the value of each digital ape has skyrocketed, with celebrities like Paris Hilton, Snoop Dog and Madonna getting in on the action. Within a year of its founding, Yuga Labs received a whopping $4 billion valuation, making it one of the fastest companies ever to achieve unicorn status. This week on How I Built This Lab, Greg and Wylie recount their whirlwind success story in one of their first-ever public interviews. We hear how a shared love of storytelling and online gaming helped spawn the idea for the bored apes; plus, Greg and Wylie tell Guy about the next big endeavor for Yuga Labs: expanding into the metaverse. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Advice Line with Seth Berkowitz of Insomnia Cookies

Advice Line with Seth Berkowitz of Insomnia Cookies

Today’s callers: Kohindo from New York is looking to reboot her African-rooted fashion brand after losing a few key retailers. Then Tara from San Diego considers avenues to educate consumers about the...

22 Loka 39min

Sweet Loren’s: Loren Castle. How A Recipe Makeover Built a National Cookie Brand

Sweet Loren’s: Loren Castle. How A Recipe Makeover Built a National Cookie Brand

Loren Castle started baking cookies after surviving cancer in her early twenties. Five years later, Sweet Loren’s refrigerated cookie dough was generating just $350,000 a year. But instead of giving u...

19 Loka 1h 8min

Advice Line with Tara Bosch of SmartSweets

Advice Line with Tara Bosch of SmartSweets

Today’s callers: Lindzi from Chicago wants to expand her gourmet marshmallow brand into retail without cannibalizing her high-margin DTC sales. Then, Vivi from Hawaii considers how to best tell her su...

15 Loka 47min

Alamo Drafthouse Cinema: Tim and Karrie League (2023)

Alamo Drafthouse Cinema: Tim and Karrie League (2023)

In the early 1990’s, Tim League spent $50,000 in savings to lease an abandoned movie theater on the wrong side of the tracks—a shaky experiment that eventually grew into a thriving national chain. As ...

12 Loka 1h 21min

Advice Line with Nick Green of Thrive Market

Advice Line with Nick Green of Thrive Market

Today’s callers: Mercedes in Utah tries to find harmony between quality and speed as she scales her concert attire brand for musicians. Then Danny in Colorado grapples with the tradeoffs of growing hi...

8 Loka 45min

10 Years of How I Built This:  A Decade of Innovation, Risk and Reinvention

10 Years of How I Built This: A Decade of Innovation, Risk and Reinvention

Stories about starting a business are almost always full of drama. They’re about ambition, loss, triumph, catastrophe, resilience. And they’re also full of life lessons – which is why Guy Raz launched...

5 Loka 1h 15min

Advice Line with Scott Tannen of Boll & Branch and Jamie Siminoff of Ring (2025)

Advice Line with Scott Tannen of Boll & Branch and Jamie Siminoff of Ring (2025)

CEO and co-founder of Boll & Branch, Scott Tannen joins Ring founder Jamie Siminoff and Guy on the Advice Line to answer questions from three early-stage entrepreneurs. Plus, Jamie and Guy talk about ...

1 Loka 47min

Seventh Generation: Alan Newman and Jeffrey Hollender. A Partnership that Flourished—until it Failed. (2021)

Seventh Generation: Alan Newman and Jeffrey Hollender. A Partnership that Flourished—until it Failed. (2021)

With its eco-friendly paper towels, diapers, and cleansers, Seventh Generation was one of the first—and most successful—green household brands to hit the market. But in the early 1990s, its two founde...

28 Syys 1h 35min

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