The Attribution Reset (with Yousef Kattan)
Yousef Kattan, Founder and CEO of Truth Marketing, joins this episode of Adtech Unfiltered for a candid conversation about the state of measurement and attribution. From the myth of last-click to the ...
27 Helmi 24min
How Agencies Deliver Innovation (with Savannah Westbrock)
Innovation gets thrown around a lot in advertising—but what does it actually mean inside an agency? In this episode of AdTech Unfiltered, we sit down with Savannah Westbrock, Head of Agency Solutions ...
30 Tammi 22min
Target Effectively in the Privacy-First Era (with Liz Emery)
Patchwork privacy fixes and workarounds are failing brands and advertisers. Liz Emery, co-founder of Vyvr, is tackling the adtech industry's battle with signal loss and compliance challenges. She join...
26 Marras 202530min
Advertising with a Conscience (with Chad Hickey)
What happens when media, ethics, and performance finally align? Chad Hickey, CEO of values-based advertising solutions company Givsly, joins host Noor Naseer to unpack why investing in responsible...
28 Loka 202532min
The Age of the Savvy Media Buyer (with Darrick Li)
Darrick Li of media planning data platform Guideline joins host Noor Naseer to unpack the big shifts reshaping media planning and buying. From brands bringing planning in-house with the help of techno...
23 Syys 202517min
Finding Smarter CTV Audiences (with Peter Crofut)
In this episode, adtech consultant Peter Crofut (formerly with Wurl) joins host Noor Naseer to unpack audience discovery and other evolutions in the world of connected TV. From avoiding mismatched...
2 Syys 202516min
The Untapped Power of Curation (with Filippo Gramigna)
Curation isn't just a buzzword—it's become a foundational piece of programmatic strategy. In this episode, Filippo Gramigna, co-CEO of Onetag, joins host Noor Naseer to break down what curation re...
27 Elo 202515min
