BJ Fogg, "Tiny Habits: The Small Changes That Change Everything" (Mariner Books, 2020)

BJ Fogg, "Tiny Habits: The Small Changes That Change Everything" (Mariner Books, 2020)

Today I talked to BJ Fogg about his new book Tiny Habits: The Small Changes That Change Everything (Mariner Books, 2020). Yo-yo diets that come and go is one thing. What BJ Fogg is after is something different and greater altogether. The key formula is B = MAP (Behavior = Motivation & Ability & Prompts). Rather than trying to force a change of behavior that’s like trying to land an alien spaceship amid the landscape of your life, why not try for something more organic? That means you need to recognize habit(s) you want to change; realize that motivation is fickle, but ability is reliable if you start small regarding a habit you want to change. As for the prompt, those are the sensory signposts that should be embedded into routines you already have. In this episode, BJ Fogg takes you through the elegantly simple system he’s devised over the past 15 years and that has helped individuals and companies alike enact behavioral changes related to habits they want to shed or adopt. BJ Fogg founded the Behavior Design Lab at Stanford University. He teaches industry innovators and created the Tiny Habits Academy to help people around the world. He lives in Northern California and Maui. Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

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Miri Rodriguez, "Brand Storytelling: Put Customers at the Heart of Your Brand Story" (Kogan Page, 2023)

Miri Rodriguez, "Brand Storytelling: Put Customers at the Heart of Your Brand Story" (Kogan Page, 2023)

Miri Rodriguez about her book Brand Storytelling: Put Customers at the Heart of Your Brand Story (Kogan Page, 2023). Miri Rodriguez began her career at Microsoft by leading social media support channe...

7 Syys 202327min

Jennifer Moss, "The Burnout Epidemic: The Rise of Chronic Stress and How We Can Fix It" (HBRP, 2021)

Jennifer Moss, "The Burnout Epidemic: The Rise of Chronic Stress and How We Can Fix It" (HBRP, 2021)

Today I talked to Jennifer Moss about her new book The Burnout Epidemic: The Rise of Chronic Stress and How We Can Fix It (HBRP, 2021). Workplace burnout is such an urgent issue that up to 700,000 peo...

24 Elo 202329min

Yael Schonbrun, "Work, Parent, Thrive: 12 Science-Backed Strategies to Ditch Guilt, Manage Overwhelm, and Grow Connection" (Shambhala, 2022)

Yael Schonbrun, "Work, Parent, Thrive: 12 Science-Backed Strategies to Ditch Guilt, Manage Overwhelm, and Grow Connection" (Shambhala, 2022)

Today I talked to Yael Schonbrun about her book Work, Parent, Thrive: 12 Science-Backed Strategies to Ditch Guilt, Manage Overwhelm, and Grow Connection (Shambhala, 2022). The positive psychology move...

10 Elo 202327min

Nancy Harhut, "Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses" (Kogan Page, 2022)

Nancy Harhut, "Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses" (Kogan Page, 2022)

Behavioral science recognizes that human beings aren’t so much pro-active decision-makers as they are people seeking to take short-cuts and operate in default mode to save mental energy. This book cov...

27 Heinä 202326min

Charlotte Fox Weber, "Tell Me What You Want: A Therapist and Her Clients Explore Our 12 Deepest Desires" (Atria Book, 2023)

Charlotte Fox Weber, "Tell Me What You Want: A Therapist and Her Clients Explore Our 12 Deepest Desires" (Atria Book, 2023)

Today I talked to Charlotte Fox Weber about her book Tell Me What You Want: A Therapist and Her Clients Explore Our 12 Deepest Desires (Atria Book, 2023). What we often want most is what we shouldn’t ...

13 Heinä 202327min

Rose Hackman, "Emotional Labor: The Invisible Work Shaping Our Lives and How to Claim Our Power" (Flatiron Books, 2023)

Rose Hackman, "Emotional Labor: The Invisible Work Shaping Our Lives and How to Claim Our Power" (Flatiron Books, 2023)

In some ways, Hackman’s Emotional Labor: The Invisible Work Shaping Our Lives and How to Claim Our Power (Flatiron Books, 2023) serves as a natural update to Arlie Hochschild’s classic, The Managed He...

29 Kesä 202323min

Mark Staff Brandl, "A Philosophy of Visual Metaphor in Contemporary Art" (Bloomsbury, 2023)

Mark Staff Brandl, "A Philosophy of Visual Metaphor in Contemporary Art" (Bloomsbury, 2023)

Today I talked to Mark Staff Brandl about his new book A Philosophy of Visual Metaphor in Contemporary Art (Bloomsbury, 2023). Brandl is an artist and art historian with a PhD from the University of Z...

15 Kesä 202332min

Adam Kingl, "Sparking Success: Why Every Leader Needs to Develop a Creative Mindset" (Kogan Page, 2023)

Adam Kingl, "Sparking Success: Why Every Leader Needs to Develop a Creative Mindset" (Kogan Page, 2023)

Today I talked to Adam Kingl about his new book Sparking Success: Why Every Leader Needs to Develop a Creative Mindset (Kogan Page, 2023). Most or, indeed, basically all of us start out being highly c...

1 Kesä 202324min

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