Witness History5 Syys 2025

‘How I sold my clothes and created a $5 billion Vinted empire’

In 2008, Lithuanian student Milda Mitkutė realised she had too many clothes when she was moving out.

She told her friend Justas Janauskas and together they came up with a website to sell them.

It later became Vinted, the online marketplace, which now has more than 500 million items listed for sale across 23 countries.

Milda speaks to Rachel Naylor and tells her that they originally forgot to add a ‘buy’ button.

Eye-witness accounts brought to life by archive. Witness History is for those fascinated by the past. We take you to the events that have shaped our world through the eyes of the people who were there. For nine minutes every day, we take you back in time and all over the world, to examine wars, coups, scientific discoveries, cultural moments and much more. Recent episodes explore everything from the death of Adolf Hitler, the first spacewalk and the making of the movie Jaws, to celebrity tortoise Lonesome George, the Kobe earthquake and the invention of superglue. We look at the lives of some of the most famous leaders, artists, scientists and personalities in history, including: Eva Peron – Argentina’s Evita; President Ronald Reagan and his famous ‘tear down this wall’ speech; Thomas Keneally on why he wrote Schindler’s List; and Jacques Derrida, France’s ‘rock star’ philosopher. You can learn all about fascinating and surprising stories, such as the civil rights swimming protest; the disastrous D-Day rehearsal; and the death of one of the world’s oldest languages.

(Photo: Milda Mitkutė. Credit: Vinted)

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