The Afterlife Economy: Why "Ancestor Money" is Trending Abroad
AI See the World10 Touko 2025

The Afterlife Economy: Why "Ancestor Money" is Trending Abroad

Dive into the surprising world of China's afterlife economy: the booming export of joss paper and paper offerings. Discover how a single village, Mi Beizhuang, dominates this unique market, sending "Ancestor Money" and paper luxury goods overseas. Explore why people abroad are buying these items, often reinterpreting ancient traditions for luck, wealth, or emotional release, fueled by social media. Unpack the journey from production line to global trend, highlighting the massive price markups and the fascinating cultural cross-pollination.

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