Inside the Playbook: Mike Caren on What Makes a Song Feel Like a Hit
Mike Caren breaks down what actually makes a song feel like a hit.This clip explores the role of A&R, taste, replay value, emotional connection, melody, lyrics, and creative judgment in today’s music ...
18 Huhti 13min
Inside the Playbook: Mike Caren on The Reason Artist-Manager Relationships Fall Apart
Mike Caren breaks down why artists and managers need to have hard conversations early if they want to avoid bigger problems later.This clip is about artist-manager communication, label frustrations, p...
17 Huhti 11min
Inside the Playbook: Mike Caren on Why Consistency Beats Talent in Music
Mike Caren breaks down why consistency, discipline, and adaptability matter more than occasional flashes of brilliance in the music business.This clip explores the traits that help artists and executi...
16 Huhti 13min
Inside the Playbook: Mike Caren on Why Most Artists Fail Before They Ever Become Great
Mike Caren breaks down what actually creates longevity in the music business.This clip is about building a career the right way: bringing value instead of extracting it, thinking long term, preparing ...
15 Huhti 20min
The Manager’s Playbook 062: Mike Caren - A&R, Artist Development, Hit Songs & Executive Leadership in Music Business
Mike Caren is one of the most respected music executives of his generation.From his early years at Atlantic Records to building Artist Publishing Group and Artist Partner Group, Mike has played a majo...
12 Huhti 1h 29min
Inside the Playbook: Charlie Rocket on His Blueprint for Artist Development
In this clip from The Manager’s Playbook, Charlie Rocket breaks down how he would build an artist with no money, using speed, consistency, release strategy, and real-world fan-building.He talks throug...
6 Huhti 15min
Inside the Playbook: Charlie Rocket on the Mindset That Breaks Artists
In this clip from The Manager’s Playbook, Charlie Rocket reflects on how he and his partners ended up managing 2 Chainz by doing the work before anyone officially gave them the title.What began as mus...
5 Huhti 12min
Inside the Playbook: Charlie Rocket on The Old School Music Marketing Tricks That Still Work
In this clip from The Manager’s Playbook, Charlie Rocket breaks down why so many artists in today’s music industry are too focused on virality and not focused enough on building real momentum.He share...
4 Huhti 12min
