56: JC Penney Loses *Almost* Everything (Part 4)

The Great Depression hit James Cash Penney hard. It decimated his finances. It worried him. It humbled him. After some soul searching, he came to realize that he could make a comeback.

JC Penney the man proved to himself, and the world, that he still had something to offer. But the story didn’t end quite as sweetly for JCPenney the store.

Remember, kids, history hoes always cite their sources! For this episode, Norm pulled from:
Currey, Mary Elizabeth. Creating an American Institution: The Merchandising Genius of J.C. Penney. Dissertations-G, 1993.
Kruger, David Delbert. J.C. Penney: The Man, the Store, and American Agriculture. Norman: University of Oklahoma Press, 2017.
Penney, James Cash. Fifty Years with the Golden Rule. Harper and Brothers, 1950.

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