Fight To Be The ONLY One

Today, every business fights to claim they’re “better” or “the best” or “Number One” in the marketplace. But this type of attempted differentiation is mere CLAPTRAP.

They mean nothing to a person who wants to choose between competitive suppliers.

In this episode we discuss the REAL solution: you need to be The ONLY One who does what you do to satisfy the CRAVINGS of your target customers.

Check it out….