What an MCP implementation looks like at a CRM company

Ryan chats with  Karen Ng, EVP of Product at HubSpot, to chat about Model Context Protocol (MCP) and how they implemented it for their server for their CRM product. They chat the emergence of this as the standard for agentic interactions, the challenges of implementing the server and integrating it with their ecosystem, and how agentic AI has affected work at Hubspot.

Episode notes:

Hubspot is a customer-relationship management (CRM) platform that aims to help businesses grow.

MCP is an open-source protocol for connecting AI agents to external systems, originally developers at Anthropic.

Connect with Karen on LinkedIn.

Virtual hi-five to Rob Truxal for asking What is the purpose of "pip install --user ..."? and garnering themselves a Stellar Question badge.

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