#10 - AI Process Transformation | Christopher Penn, Trust Insights on Global AI Landscape

Join host Miguel Machado in conversation with Christopher Penn, co-founder and chief data scientist at Trust Insights, who has been at the forefront of marketing analytics and AI since 2013. As a seven-time IBM champion in Data and AI, co-host of the award-winning Marketing Over Coffee Podcast, and author of "AI for Marketers," Chris shares practical insights on implementing AI in marketing.

Key highlights:

• Process Before Technology: Discover why understanding business problems and decomposing processes is essential before implementing AI
• Global AI Democratization: Learn how models like DeepSeek are reshaping the AI landscape beyond Silicon Valley giants
• AI Agents Demystified: Understand what truly constitutes an AI agent versus automation and when each is valuable
• Privacy-Conscious Implementation: Practical approaches to run state-of-the-art AI models internally without compromising sensitive data
• Specialist AI Tech Stack: Explore the tools Christopher uses daily, from coding environments to model hosting

Perfect for CMOs, CTOs, and marketing leaders seeking to implement AI strategically rather than following trends. Gain actionable insights on when transformation is truly necessary and how to enhance existing processes with AI capabilities.