A Journey into the Jungles of ‘Pulp Vietnam’

PULP EPIC. MALE. MAN’S ILLUSTRATED. MAN’S ADVENTURE. BRIGADE. VALOR. You’ve seen these magazines before. You either grew up with them or you’ve seen their bizarre covers online. There’s always a man with rippling muscles, sometimes he’s fighting a pack of weasels, other times he’s eying a scantily clad dame. Sometime’s there’s a Nazi, sometime’s there’s a woman in an SS uniform with a few buttons missing.

The Pulp magazines of the Cold War shaped the culture and thinking of an entire generation of men. The sons of World War II veterans learned a fantasy version of the war from lads mags and then took those fantasies with them when they rushed headlong into their own war: Vietnam.

Here to tell us all about the Pulp magazines and how they shaped our perceptions of the Cold War and Vietnam is Gregory A Daddis. Daddis is a retired Army Colonel who served in both Desert Storm and Operation Iraqi Freedom. He’s a professor of history and the USS Midway Chair in Modern History at San Diego State University. His new book is Pulp Vietnam: War and Gender in Cold War Men’s Adventure Magazines.

• Recorded 10/29

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