The Innovation Lab Built to Challenge LG: Sokwoo Rhee on Reinventing a Tech Giant

“LG Nova does not do hardware. This is new.”

Sokwoo Rhee, EVP at LG Electronics

EVP Sokwoo Rhee pulls back the curtain on LG Nova—the team building software, AI, and platform businesses in healthcare and clean tech, far beyond TVs and appliances. We dig into how a global brand bets on new ventures, tackles problems like chronic conditions and mental-health access in rural communities, and balances purpose with profit over the long term.

What we cover:

• Why LG Nova deliberately avoids hardware—and what that unlocks

• Building new businesses inside a tech giant (org design, incentives, patience)

• Healthcare + clean tech as platform plays (not gadgets)

• Measuring impact: commercial returns and societal outcomes

• Leadership lessons for disruptive innovation at enterprise scale

This is a rare look at how a household name is re-wiring its innovation DNA to make tech make sense; where it matters most.

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