The Trade Desk's Brian Stempeck
Ad Age Insider28 Kesä 2018

The Trade Desk's Brian Stempeck

At a time when ad tech is besieged by brand safety concerns, transparency issues and industry-wide consolidation, the Trade Desk has been having a solid run. The demand side programmatic ad buying platform — have we lost you yet? — generated $85.7 million in revenue during the first quarter of 2018, a 61 percent jump from the same period last year. Today we are joined by Brian Stempeck, chief client officer for the Trade Desk and rhythm guitarist for the company band, whose job is, in part, to translate the bewildering jargon of the industry and parse the challenges and opportunities around things like cross-device targeting and leveraging data, specifically as it pertains to addressable TV. We get into all that, plus what it's like going toe-to-toe with Google, what GDPR means for the future of ad tech consolidation, and what this week's AT&T acquisition of AppNexus means for the industry.

Jaksot(190)

NewFronts 2026 survival guide, with Garett Sloane, Brandon Doerrer and Gillian Follett

NewFronts 2026 survival guide, with Garett Sloane, Brandon Doerrer and Gillian Follett

As the industry gears up for a week of presentations from YouTube, Meta, TikTok, Tubi and more, Ad Age reporters break down the topics trending at this year's NewFronts, from AI and agentic tools to c...

20 Maalis 24min

How to win the Ad Age A-List, with Judann Pollack

How to win the Ad Age A-List, with Judann Pollack

Executive Editor and editorial lead of the Ad Age A-List Judann (Judy) Pollack talks the value of industry awards, and tips for climbing Ad Age's annual list of top agencies. She describes what define...

13 Maalis 25min

How to win new business in 2026, with Brian Bonilla

How to win new business in 2026, with Brian Bonilla

Senior agency reporter Brian Bonilla goes deep on the current new business marketplace, including how government policy, tech and AI innovation and industry consolidation are impacting agency account ...

6 Maalis 23min

What are media rebates? Agency transparency in the hot seat, with Ewan Larkin

What are media rebates? Agency transparency in the hot seat, with Ewan Larkin

Agency reporter Ewan Larkin decodes a recent lawsuit against WPP Media that has made agency transparency the industry's buzziest topic. Larkin defines media rebates and principal media buying, explain...

27 Helmi 25min

Your AI ad playbook: red flags, hard lessons and brand wins, with Asa Hiken

Your AI ad playbook: red flags, hard lessons and brand wins, with Asa Hiken

Ad Age Tech Reporter Asa Hiken chronicles the evolution of generative AI use in major brands' advertising, the common mistakes that upset viewers and the checklist every marketer needs to know if they...

20 Helmi 27min

Your 2027 Super Bowl strategy starts here: Big Game takeaways from Ad Age reporters

Your 2027 Super Bowl strategy starts here: Big Game takeaways from Ad Age reporters

Ad Age reporters and editors share their top Super Bowl takeaways that indicate elements of winning Big-Game strategies. From the downfall of celebrity slop to the best uses of social media and the ri...

13 Helmi 27min

Going viral in 2026: strategy, subcultures and engagement, with Gillian Follett

Going viral in 2026: strategy, subcultures and engagement, with Gillian Follett

Ad Age's Gillian Follett redefines going viral for 2026, from how to pivot marketing strategies to the new metrics measuring social media success and emerging platforms brands should dig into. Plus, h...

30 Tammi 26min

Microdramas and ad strategy: Lessons from long-form brand storytelling, with Brandon Doerrer

Microdramas and ad strategy: Lessons from long-form brand storytelling, with Brandon Doerrer

Creativity and media innovation reporter Brandon Doerrer breaks down the recent surge of long-form marketing and how brands are tapping into the microdrama surge. From measurement and performance, to ...

23 Tammi 24min

Suosittua kategoriassa Politiikka ja uutiset

uutiscast
aikalisa
politiikan-puskaradio
rss-ootsa-kuullut-tasta
ootsa-kuullut-tasta-2
tervo-halme
rss-vaalirankkurit-podcast
rss-podme-livebox
otetaan-yhdet
rss-asiastudio
the-ulkopolitist
viisupodi
et-sa-noin-voi-sanoo-esittaa
rikosmyytit
aihe
rss-tasta-on-kyse-ivan-puopolo-verkkouutiset
radio-antro
rss-kaikki-uusiksi
rss-hyvaa-huomenta-bryssel
rss-sanna-ukkola-show-verkkouutiset