SaaStr 823: Is GTM Really Dead?! with SaaStr CEO Jason Lemkin

SaaStr 823: Is GTM Really Dead?! with SaaStr CEO Jason Lemkin

In this episode, Jason Lemkin, SaaStr CEO and Founder, addresses common misconceptions about traditional go-to-market strategies in the age of AI. Despite claims that outbound marketing, SEO, and old-school tactics are dead, the speaker highlights how leading AI companies are successfully employing these methods with minor tweaks. Drawing from the success stories of OpenAI, Notion, Dialpad, and others, the presenter emphasizes the importance of high-quality content, dynamic sales tactics, and the unmatched potential of AI-driven tools like AI SDRs. He also discusses the necessity of providing substantial ROI from day one and urges marketers to reassess and improve their strategies rather than dismiss them as obsolete. Finally, practical advice is given on optimizing sales and marketing efforts to tap into the booming AI budget effectively.

This episode is sponsored by:
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This episode is sponsored by:

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Hey everybody, SaaStr AI in London is this December and we're on track to completely sell out. Join 2,000 B2B + AI leaders for two days of practical advice on scaling into the new year.

We'll have speakers flying in from OpenAI, Wiz, Clay, Intercom, and all your favorite SaaS companies, including yours truly with Harry Stebbings for a live 20VC podcast. It'll be fun, and it's all in the heart of London.

Don't miss out: get your tickets while you still can by going to podcast.saastrlondon.com