545: Redefining sales and personal brand (with Dr. Cindy McGovern)

545: Redefining sales and personal brand (with Dr. Cindy McGovern)

Welcome to an episode with a top-rated speaker, best-selling author, and consultant, Dr. Cindy McGovern. Get Cindy's book here: https://amzn.to/3Cys1ae

Most of us view "sales" as a pushy, manipulative, and one-sided thing. But really, "sales" is understanding what others need and trying to deliver on those needs. Regardless of the nature of work—whether you're selling a product, service, or idea, you are selling yourself first and it is a life skill that everybody needs. Therefore, it is important to first build trust and develop your personal brand around it which will make selling easier.

In this episode, Dr. Cindy defined sales in a different light. She discussed how to sell yourself and how to proactively manage your personal brand.

Dr. Cindy McGovern is the founder of Orange Leaf Consulting, which helps organizations, entrepreneurs, and individuals create dynamic and robust sales processes. Before launching her business, McGovern was a college professor of communication as well as a successful sales professional. She has worked with hundreds of organizations of all sizes and specialties across the globe and is now one of the most sought-after business and sales authorities.

Get Cindy's book here:

Sell Yourself: How to Create, Live, and Sell a Powerful Personal Brand. Dr. Cindy McGovern. https://amzn.to/3Cys1ae

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Jaksot(842)

853: Brainstorming with definitions (Case Interview & Management Consulting classics)

853: Brainstorming with definitions (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we talk about brainstorming with definitions. Brainstorming is very difficult and a crucial skill to have when so...

27 Huhti 5min

852: Giving interviewers benefit of the doubt (Case Interview & Management Consulting classics)

852: Giving interviewers benefit of the doubt (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we talk about the importance of you, the candidate, never ever giving the interviewer the benefit of the doubt, w...

22 Huhti 8min

851: Building Hypotheses From Data Exhibits (Case Interview & Management Consulting classics)

851: Building Hypotheses From Data Exhibits (Case Interview & Management Consulting classics)

Reading graphs is a perennial problem for many candidates. Yet, the problem is not the interpretation of the graphical data itself. Rather, it is knowing what to do with that data once you have interp...

20 Huhti 13min

850: You Cannot Join McKinsey Strategy (Case Interview & Management Consulting classics)

850: You Cannot Join McKinsey Strategy (Case Interview & Management Consulting classics)

Far too many candidates demonstrate poor knowledge of consulting by insisting that they want to work for McKinsey strategy and not operations or BTO. This is a flawed strategy which will only hurt the...

15 Huhti 10min

849: Ignoring partners in an interview (Case Interview & Management Consulting classics)

849: Ignoring partners in an interview (Case Interview & Management Consulting classics)

You have been brainwashed by every single forum and case book to assume that McKinsey wants a framework and set of hypotheses, that you have stopped listening as carefully to the interviewer and simpl...

8 Huhti 9min

848: Evaluating your firm's training (Case Interview & Management Consulting classics)

848: Evaluating your firm's training (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we discuss consulting firm's training. Too often clients ask the wrong questions when it comes to assessing train...

6 Huhti 13min

847: Economic impact of poor business judgement (Case Interview & Management Consulting classics)

847: Economic impact of poor business judgement (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we discuss the economic impact of poor business judgement. The economic impact of poor business judgement, is a t...

2 Huhti 8min

846: Generating multiple creative hypotheses (Case Interview & Management Consulting classics)

846: Generating multiple creative hypotheses (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic, building of our technique to develop hypotheses, this podcast explains a clever way to generate creative hypotheses. I...

30 Maalis 7min

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