Why is the combination of “ The Perfect Storm” and staycation a winning recipe for XXL?

XXL CEO Pål Wibe is the KING of retail and has been through a roller-coaster first year in his job at XXL! Will owning several pairs of skis and bikes make you more sustainable? Or are you just contributing to consumerism and waste? Pål Wibe dives into his vision for XXL and explains why his background as a footballer formed his expertise on working capital.