Navigating the Complex World of Tracking and Analytics: With Luc Nugteren

Send us a text Tracking and analytics have never been more complex, or more critical. In this episode, Jeremy sits down with Luc Nugteren, one of Europe’s top tracking specialists, to unpack what’s really happening with consent mode, server-side tracking, and offline conversions. You’ll learn how to build a compliant, high-accuracy setup that Google actually rewards and why most advertisers are still getting it wrong. Follow Luc on LinkedIn: https://www.linkedin.com/in/luc-nugteren/ Get in to...