The ROI of Design

Great design can reward a company’s shareholders, but “good enough” doesn’t do much. Mauro Porcini is the Chief Design Officer of PepsiCo and the author of “The Human Side of Innovation: The Power of People in Love with People.” Ricky Mulvey caught up with Porcini to discuss: - Why investors should watch companies with great design thinkers - The strategy behind limited-edition releases - How wearables could change what we eat and drink Companies mentioned: PEP, MMM, AAPL Host: Ricky Mulvey Guest: Mauro Porcini Engineer: Tim Sparks Learn more about your ad choices. Visit megaphone.fm/adchoices