Episode 12: Customers, Users, and Sponsors — Roles in Service Management

Episode 12: Customers, Users, and Sponsors — Roles in Service Management

Service management is not just about technology; it’s about people and their roles in creating and consuming value. In this episode, we’ll explain the three primary roles ITIL identifies: customers, users, and sponsors. Customers define requirements for services and take responsibility for outcomes, while users are those who actually consume the service in their day-to-day work. Sponsors, on the other hand, provide financial or organizational support to make the service possible. Understanding these distinctions is critical because exam questions often test your ability to recognize who plays which role in a given scenario.

We’ll bring these roles to life with examples, such as a company rolling out a new collaboration tool. The sponsor may be the executive funding the project, the customer may be the department requesting the tool, and the users are the employees who rely on it daily. This clear separation of roles helps avoid confusion and ensures accountability across the service lifecycle. Recognizing these dynamics will strengthen your understanding of how ITIL applies in practice. This episode was produced by BareMetalCyber.com.

Jaksot(59)

Welcome to the ITIL V4 Certification

Welcome to the ITIL V4 Certification

14 Loka 20251min

Episode 58: Service Level Management

Episode 58: Service Level Management

Service level management ensures that expectations are clear and performance is measured against agreed standards. In this episode, we’ll define how service level management establishes, monitors, and...

1 Syys 202522min

Episode 57: Service Desk

Episode 57: Service Desk

The service desk is often described as the “face of IT,” serving as the single point of contact between users and service providers. In this episode, we’ll explain how the service desk practice suppor...

1 Syys 202522min

Episode 56: Service Request Management

Episode 56: Service Request Management

Service request management is one of the most common and visible practices in ITIL, as it deals with handling user requests in a consistent and efficient way. In this episode, we’ll define service req...

1 Syys 202522min

Episode 55: Problem Management

Episode 55: Problem Management

Where incident management is about quick restoration, problem management focuses on addressing the root cause of recurring issues. In this episode, we’ll dive into how problem management identifies un...

1 Syys 202522min

Episode 54: Incident Management

Episode 54: Incident Management

Incident management is one of the most visible ITIL practices because it deals directly with restoring services when disruptions occur. In this episode, we’ll explain how the purpose of incident manag...

1 Syys 202522min

Episode 53: Change Enablement

Episode 53: Change Enablement

Change enablement is one of the most examined practices in ITIL 4, reflecting its importance in balancing agility with stability. In this episode, we’ll explain how change enablement ensures that risk...

1 Syys 202523min

Episode 52: Release Management + Continual Improvement

Episode 52: Release Management + Continual Improvement

Release management and continual improvement may seem very different, but both play critical roles in keeping services relevant and reliable. Release management ensures that new software, updates, or ...

1 Syys 202523min

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