From UCaaS to CX Powerhouse: How CallTower Is Redefining CCaaS Delivery
CX Today28 Loka 2025

From UCaaS to CX Powerhouse: How CallTower Is Redefining CCaaS Delivery

In this episode of CX Today, host Kieran Devlin sits down with William Rubio, Chief Revenue Officer at CallTower, and Joe Bigio, SVP of CCaaS, CX, and Conversational AI at Inoria, to explore how the strategic merger between the two companies is reshaping the CCaaS landscape. With over 50 years of combined experience, Rubio and Bigio unpack the real-world challenges organisations face when deploying CCaaS and AI — and how their combined forces are making smarter, more integrated communications...

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Why CX Teams Can’t Afford to Ignore the Network Layer Any Longer

Why CX Teams Can’t Afford to Ignore the Network Layer Any Longer

The network was never supposed to be a CX problem. For years, it wasn’t. Telecom engineers leaned on the PSTN’s built-in inefficiency as a quality guarantee, and the broader industry was happy to leav...

23 Huhti 16min

Adobe Summit 2026: Liz Miller Calls Out the Market on AI Strategy – and She's Not Holding Back

Adobe Summit 2026: Liz Miller Calls Out the Market on AI Strategy – and She's Not Holding Back

From agentic AI to brand intelligence and Firefly's trust-first model, Constellation Research's Liz Miller drops unfiltered insights from the Vegas floor. In this on-the-ground dispatch from Adobe Su...

22 Huhti 23min

How to Benchmark Readiness Before You Scale GenAI

How to Benchmark Readiness Before You Scale GenAI

Technology Journalist, Francesca Roche, sits down with Hideki Hashimura, CRM and CX Strategist at redk. With MIT research showing 95% of enterprise Gen AI pilots failing to deliver measurable ROI, thi...

22 Huhti 18min

Why Most Marketers Can't Actually Prove ROI – And What's Changing

Why Most Marketers Can't Actually Prove ROI – And What's Changing

Marketing budgets have been flat at 7.7% of company revenue — and over 40% of CMOs pushing for more are losing C-suite influence. Why? They can't prove ROI. In this episode, Francesca Roche sits down...

22 Huhti 15min

Why AI Is Not a Silver Bullet to Solve Broken Customer Journeys

Why AI Is Not a Silver Bullet to Solve Broken Customer Journeys

AI is already reshaping customer service, but Simon Thorpe, Director at Pegasystems, argues the biggest shift is not the technology itself. It is the rise in customer expectations and the pressure on ...

22 Huhti 18min

The Trust Crisis in Online Communities: What Brands Are Getting Wrong

The Trust Crisis in Online Communities: What Brands Are Getting Wrong

Speaking with CX Today, Susan Ganeshan, CMO at Emplifi, explores why customer trust in digital community spaces is under mounting pressure, and what brands must do to course correct. As more of the cu...

22 Huhti 18min

From Cost Center to Value Creator: The CFO-Ready Playbook - UJET

From Cost Center to Value Creator: The CFO-Ready Playbook - UJET

CFOs are scrutinising every CX investment, and “better CSAT” rarely cuts through. In this CX Today interview, Rob Wilkinson sits down with Matt Clare, VP Product Marketing at UJET, to unpack how CX le...

20 Huhti 28min

Reinvent Your Value Proposition Or Lose Customers, Bain Warns

Reinvent Your Value Proposition Or Lose Customers, Bain Warns

Customer expectations keep moving, but many enterprise CX programs still sit too far from the CEO and too far from value. In this CX Today interview, Nicole Willing speaks with Bain & Company's Jamie ...

20 Huhti 25min