The PR Week, 11.6.2025: Steve Barrett visits Seattle

PRWeek VP and editorial director Steve Barrett is back in New York after meeting with top PR and communications leaders last week in Seattle, where he had the chance to chat with Dominic Carr of Starbucks and Katie Townsend of the Seattle Kraken. He also spoke at a LaGrant Foundation event with Frank Shaw of Microsoft and Amazon’s Drew Herdener.

Plus, the biggest marketing and communications news of the week, from Unilever’s new campaign with NFL legend Marshawn Lynch

to major people moves at Acrisure, The Weber Shandwick Collective, DuPont and Twitch.

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