Financial Fitness for Farmers: Planning for Today and Tomorrow

In this episode of the Modern Farming Podcast, we sit down with Rocky Malphurs — a 34-year financial and insurance professional with deep Florida roots and a lifelong commitment to helping farmers, ranchers, and small business owners achieve financial peace of mind.

Born in Daytona and now serving Brevard, Volusia, and Seminole Counties, Rocky brings a wealth of experience — from his early days at MetLife to owning his own agency in Titusville, and now as a trusted Financial Advisor with Edward Jones. His goal? To help families and agribusinesses build financial resilience for whatever the future brings.

In This Episode, Rocky shares insights on why financial planning is essential in agriculture, where uncertainty is part of the job.

Learn the importance of cash reserves for disaster preparedness — how much to set aside, and how to balance today’s needs with tomorrow’s goals.

Demystify retirement planning tools like ROTH IRAs, SEP, and SIMPLE IRAs — and learn what even a small business of one or two people can do to start saving.

Explore 529 college plans, custodial accounts, and life insurance options to protect your family’s future.

Discover why the key to long-term success is simple: make saving a habit.

Rocky also shares the timeless wisdom of Edward Jones’ founder, whose perspective on wealth goes far beyond money:

“I am the richest man in America. I have a wife who loves me in spite of my faults… I enjoy my business. I love my farm and my home… and money has never been my god.”

About Our Guest:

A graduate of Carson-Newman College with a degree in Business Economics, Rocky Malphurs has built a career rooted in integrity, service, and community. When he’s not advising clients, you can find him coaching and competing in Strengthsport or fishing Florida’s Intercoastal waters. He and his wife Jayne have been married 34 years and are proud parents and grandparents.