#100 AI in GTM: Now & Next – Janis Zech on “State of the AI Union” - with Laura Fu, Head of Revenue Operations & Strategy at DevRev

This week, something different: Janis joins Laura Fu, Co-Host of State of the AI Union, to talk about the intersection of AI, GTM, and RevOps. Together, they explore how AI is transforming revenue execution—from pipeline generation to forecasting and customer experience—and what leaders should focus on today to stay ahead.

We cover:

• How AI is reshaping GTM and RevOps fundamentals

• The shift from reactive reporting to predictive revenue intelligence

• Why RevOps sits at the center of AI adoption

• Where AI can automate repetitive GTM workflows today

• How human judgment and machine insights should work together

• Real examples of AI-augmented pipeline and forecast processes

• What leaders can do now to prepare their teams for AI-first operations

Listen to “State of the AI Union” with Laura Fu:https://open.spotify.com/show/17tYS2pWZY6LEwI70hw5CF

Laura Fu on LinkedIn: https://www.linkedin.com/in/laurazfu/

Weflow: getweflow.com

RevOps Chat Community: getweflow.com/community

RevOps Resources: getweflow.com/revops

Janis on LinkedIn: https://www.linkedin.com/in/janiszech

Philipp on LinkedIn: https://www.linkedin.com/in/philippstelzer

Chapters:

(00:00:00) Meet Janis & Laura

(00:01:40) Navigating the GTM & AI Intersection

(00:07:04) Leveraging AI Across the Revenue Cycle

(00:12:13) Automating Forecasting & Deal Hygiene

(00:19:40) How AI Will Change RevOps in the Next 3 Years

(00:25:00) Leadership, Mindset & Adoption Challenges

(00:29:10) The Future of AI-Driven GTM