Justin Bieber's Fashion Pivot: From Drew House Exit to SKYLRK Launch with Hailey

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Justin Bieber has kept the spotlight buzzing over the past week with a flurry of public appearances in New York City alongside Hailey Bieber. The pair were seen together at a Lakers versus Knicks game in Madison Square Garden and were later photographed sharing an intimate dinner at The Corner Store before enjoying a date night at the IPIC movie theater. According to Us Weekly and People, Justin appears “happier than he’s been in a long time,” prioritizing comfort and authenticity in public, even if it means leaving the spa shirtless and unfazed by public scrutiny. Despite skipping the 2025 Grammy Awards for the second year in a row, sources emphasize that Justin and Hailey’s marriage remains solid, with strong mutual support and a focus on maintaining their privacy amid relentless public attention.

Professionally, the most significant news is Justin’s exit from his previous fashion venture, Drew House. He made headlines by announcing on Instagram that he is no longer associated with the brand, stating, “Drew House does not reflect me, my family, or my life.” While the Instagram story was quickly deleted, speculation arose about his reasons. However, GQ and India Today confirm Justin has since turned his creative ambitions toward a new fashion label called SKYLRK. Launched in July, SKYLRK is a collaborative project with Hailey actively participating in streetwear design and creative direction. She describes the process as “super fun and collaborative,” and Justin reportedly maintains full creative control, working closely with Pink Dolphin co-founder Neima Khaila. The couple have hinted at inspiration drawn from their family life, including their now 15-month-old son, Jack Blues, who remains largely out of the spotlight as they continue to balance public careers with parental privacy.

Business headlines have reignited debate over Justin’s financial situation, particularly after the explosive May 2025 TMZ special and reports in People that he sold his entire song catalog for $200 million to Hipgnosis. The documentary alleges the sale was prompted by looming financial collapse—claims that Justin’s representatives declined to comment on. Further, his musical royalties have now become part of tokenized IP assets on platforms like Aria Protocol, integrating his catalog into crypto-financial markets, a move widely viewed as innovative but also symbolic of larger shifts in artist revenue streams.

Standing amid ongoing health rumors, various outlets like IMDb and Celebrating The Soaps have cast a spotlight on his frail appearance at recent events, prompting concern among fans and speculation about his well-being. Friends and Hailey reportedly remain very supportive, while sources underscore that Justin is prioritizing self-care, creative fulfillment, and time with family. On social media, both Biebers continue to uplift one another, with Justin expressing immense pride over Hailey’s recent success: her skincare brand Rhode was acquired for $1 billion by e.l.f. Beauty—a landmark deal Hailey says Justin “witnessed from the very beginning.”

In sports news, the couple’s joint appearance cheering on the Toronto Blue Jays during the World Series reignited his Canadian pride and further showcased their united public front. In sum, while questions linger about Justin’s health and finances, his focus appears squarely on creative ventures, marriage, and fatherhood, with major moves in both fashion and music IP setting the stage for an evolving public narrative.

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