What Part of Your Funnel Should You Focus On? | Ep. #424

In Episode #424, Eric and Neil discuss what part of your funnel you should focus on. Tune in to learn the different parts of a funnel, how to find your weakness, and the actions you can take to make sure your funnel is running (and converting) smoothly. Time Stamped Show Notes: 00:27 – Today’s topic: What Part of Your Funnel Should You Focus On? 00:40 – Top of the Funnel (ToFu): the traffic that you’re trying to target; which is usually a much larger audience 00:48 – Middle of the Funnel (MoFu): people who have viewed your website or availed of your services 01:02 – Bottom of the Funnel (BoFu): returning customers or those who are close to purchasing 01:24 – If you don’t have a lot of visitors, focus on the top of the funnel 01:27 – If you have a lot of visitors but don’t have much conversion, work on your analytics to see where the drop off is—it’s either the middle or bottom of the funnel 01:43 – You can check it out using Mixpanel and/or Kissmetrics 01:50 – Focus on optimizing that part by doing A/B testing or surveys 02:12 – Eric shares an experiment of how they bring people through an entire funnel 02:16 – Eric did a case study for SaaS companies 02:45 – When you bring people through the funnel, the journey needs to be consistent 03:05 – The journey is a story as well 03;19 – Digital Marketer and Chris Von Wilpert have some good points on funnels 04:06 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 04:15 – Go to SingleGrain.com/giveaway for multiple entries 03:50 – That’s it for today’s episode! 3 Key Points: Figure out the part of your funnel where people fall off, then create a strategy to improve your performance. Employ tests or experiments to make sure you’re on the right track. Create a consistent journey for your funnel. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.