How Often Do You Really Need to Blog | Ep. #660

In episode #660, Eric and Neil discuss how often you need to blog. Tune in to hear how often you should be blogging and why it matters. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Often Do You Really Need to Blog [00:35] Some people say quality, others say quantity. [00:48] Hubspot has a $4 Billion market cap. [01:02] They also get 6 million visitors per month. [01:26] From a traffic perspective, you want to blog as much as possible. [01:33] This means 4-10 times per day! [01:36] Look at how many posts Business Insider, HuffPo, Mashable, and Buzzfeed generate each day. [01:46] Quantity is key if you just want traffic. [02:00] Neil posts once per day. [02:30] HuffPo has a contributor network. The more contributors, the more content. They are playing a numbers game. [02:56] Neil’s site is more balanced, because the quality is much higher than sites that publish a bunch of stories each day. [03:38] You absolutely must be consistent. [03:55] Neil likes blogging frequently, but also makes sure the quality is high. [04:22] There isn’t an exact formula with blogging. [04:30] Take the posts that are doing well (Google Analytics) and update them to include your highest-ranking keywords. [05:20] You need to remain top-of-mind. The more you can publish, the more touch points you will have. [05:45] Eventually, being top-of-mind will earn you more traffic and conversions. [05:50] That’s all for today! [05:54] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.