What Marketing Channel is Really Causing Your Sales? | Ep. #667

In episode #667, Eric and Neil discuss which channels are causing your sales. Tune in to hear how you can track this information. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What Marketing Channel is Really Causing Your Sales? [01:03] If you are direct-response marketing, using Wicked Reports can help you succeed. [01:20] Wicked Reports will find out when your leads opted in, took actions on your website, and will track how profitable that lead became months down the line. [02:02] Google Analytics also has multi-channel attribution. [02:27] When thinking about multi-channel attribution, you will find that some channels drive the majority of your revenue. However, marketing is all about the rule of 7. [03:30] You can’t always put a price on good will. Some of your social media work won’t show up in analytics. [04:20] Segment will take your data points and push it to your CRM. [04:46] That’s all for today! [04:49] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.