Does Podcast Advertising Actually Work? | Ep. #977

In episode #977, we discuss if podcast advertising actually works. Tune in to here if this method of marketing is a good idea. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Does Podcast Advertising Actually Work? [00:35] MeUndies advertises on podcasts. They make $75 Million a year. [00:48] They spent a third of their marketing budget on podcast advertising. [01:10] Eric thinks this is “stupid”. [01:40] Once you start advertising overly consistently, the message becomes lost on people. [02:15] People reach out wanting to advertise with us all the time. [02:40] It is estimated that Joe Rogan makes a killing with the ads on his podcast. [03:05] Knowing the audience is key. [03:15] It has to be the right product for the right people. [03:20] That’s it for today! [03:29] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.