The Genius of Superhuman’s Marketing | Ep. #1093

In episode #1093, we discuss the tool Superhuman and how effective their marketing is. Tune in to hear why their marketing is ingenious.  TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Genius of Super-Human’s Marketing [00:38] Superhuman is an email client that helps you reach inbox-zero. [01:09] They raised $33 Million to build an email product. [01:34] They built a product that just works. [02:08] They created a wait list to generate further interest. [02:30] Superhuman is making $5 Million in annual revenue and their current waiting list is 180,000 people long. [02:50] Some think they are exaggerating their waiting list size. [03:50] Eric pays for Superhuman and he loves it. [04:17] He feels it helps him work quickly. [05:15] The question is whether $30 is worth saving 2 hours per month. [06:55] Often times, you have to fail before you succeed. [07:19] That’s it for today! [07:29] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.