Ad Costs Will Continue To Skyrocket, Here’s How To Fix That #1682

In episode #1682, we give you actionable steps to decrease the amount you are spending on ads while continuing to keep conversions high. Advertising online means advertising in an auction-based environment, which means prices are not going to go down anytime soon. Hear how you can use product lear growth, A/B testing, solid SEO strategies, and more to hack online advertising today. TIME-STAMPED SHOW NOTES: [00:29] Today’s topic: Ad Costs Will Continue To Skyrocket, Here’s How To Fix That [00:30] Social platforms are auction-based, meaning prices will keep going up. [00:58] Optimize conversions to squeeze more revenue out of each visitor. [01:32] Experience a new form of shopping and selling using B8TA. [02:10] Experiment with product-led growth instead of paying per click. [03:38] The compounding effects of a solid SEO strategy. [03:47] Targeting people based on what parts of your site they interact on. [04:10] Rotating between different versions of an ad. [05:46] Partner with relevant products and splitting the costs. [04:42] That is it for today! [04:45] Go to marketingschool.io/pro to learn more about our free community.   Links Mentioned in Today’s Episode: VWO Optimizely Google Optimize B8TA   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.