Building a 10M Monthly View Content Machine (led by Codie Sanchez) #2242

In episode #2242, we hear from Codie Sanchez about building a 10 million monthly-view content machine. In this session from a Leveling Up Founders Event, Codie shares how she went from a following of 170 people to 2 million with 50 -100 million views a month in just 220 days. In doing so, she created a profitable business in just 30 days. Tune in to find out the true power of attention arbitrage and discover why and how you can grow a personal brand on the internet without dancing like a teenager! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Codie Sanchez on Building a 10M Monthly View Content Machine. [00:41] What inspired Codie to depart from M&A to create content and how it blew up? [02:01] How content is the new leverage and its misunderstood value? [02:19] The four types of leverage and how they came into existence.  [03:02] The 21st-century type of leverage: attention. [03:23] Why having a personal brand is essential to using leverage to its maximum potential. [03:49] The power of attention arbitrage.  [04:39] Why and how you should grow on the internet without dancing like a teenager. [05:07] Why Cody is focusing more on the why than the how. [05:31] The problem of people not spending enough time on content.  [05:52] Find out more about the Leveling Up Founders Event at live.levelingup.com. [06:22] That’s it for today! Don’t forget to rate, review and subscribe! [06:29] Go to https://marketingschool.io/ to learn more!   Links Mentioned in Today’s Episode:   Codie Sanchez  Find out more about the Leveling Up Founders Event at live.levelingup.com Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.