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🎙 NEXT.io Podcast #204 with Oleg Profatylo, Head of Marketing, Playson In this episode, Oleg Profatylo discusses the evolving landscape of B2B marketing, comparing it with B2C strategies and highlighting the key trends shaping the future. He shares invaluable insights on brand building, lead generation, and the importance of a people-centric approach in today's business world. Learn how to balance long-term brand growth with short-term sales goals, and discover the essential tools every B2B marketer needs to succeed in 2024. ⏰ Timestamps: 00:00 – Introduction 00:27 - Sponsors 01:42 - Welcoming Oleg Profatylo 03:01 - Key Differences Between B2B and B2C Marketing 06:11 - Building Reputation 08:03 - Marketing Trends for 2024 11:02 – Personalization in B2B Marketing 16:14 – Balancing Brand Building and Lead Generation 18:25 - Essential Marketing Tools for B2B Strategy 23:06 – How to Stand Out in an Increasingly B2B Landscape 27:27 – The Role of AI in B2B Marketing 30:50 – Common Mistakes in B2B Marketing 33:31 – Oleg’s Strategy for Playson’s Marketing Success 36:46 - Oleg's Top B2B Brands 40:00 – Closing Marks 🔔 SUBSCRIBE TO THE PODCAST Youtube: https://www.youtube.com/@nextdotio CONNECT WITH NEXT.IO ✩ Website - https://next.io/ ✩ Instagram - https://www.instagram.com/nextdotio/ ✩ X/Twitter - https://twitter.com/nextdotio ✩ LinkedIn - https://www.linkedin.com/company/nextdotio _____ This episode of the NEXT.io is brought to you by: Pragmatic Play – Industry-leading content provider. https://www.pragmaticplay.com/en/ Pragmatic Solutions – Leading iGaming platform technology. https://pragmatic.solutions/ Episode sponsored by: https://www.creedroomz.com/