Ep. 62: From Keywords to Context: AI, Search & Performance Marketing
In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Matt Prater, EVP, Innovation at OuterBox.They discuss how generative AI is transforming search and performance marketing, from the sh...
9 Kesä 38min
Ep. 61: People First in an AI-Driven World: Media Leadership & Partnerships
In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Sascha Lock, Executive Director (SVP), Integrated Investment at Hearts & Science.They discuss how people-first leadership is shaping ...
14 Touko 33min
Ep. 60: The Drivers Shaping Modern Media: Automation, Creativity & Connected Data
In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Lisa Markou, Executive Vice President, Platforms at Publicis Collective.They explore how automation, creativity, and connected data a...
16 Huhti 31min
Ep. 59: Authenticity & Human Connection in Live Music Advertising
In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Jared McCarthy, Co-Founder and Chief Strategy Officer at Venue Ad Network (VAN).They explore why live music venues are becoming a pow...
20 Maalis 35min
Ep. 58: Cultural Identity, Behavior & AI: The New Playbook for Brand Connection
In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Alyssa Collier, Performance Marketing Manager, Paid Social & Display at Etsy.They explore how cultural identity and consumer behavior...
26 Helmi 37min
Ep. 57: Marketing at the Speed of Change: Transformation, Agility & Modern Leadership
In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Sarah Leinberger, Vice President, Head of Marketing at Yoobi. They discuss how transformation and agility are reshaping modern market...
15 Joulu 202528min
Ep. 56: The Age of the Undernet: How AI Agents Could Transform Advertising
In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Jacob Davis, Executive Director & Global Head of Performance at Crossmedia.They discuss Jacob’s perspective on the rise of the “under...
17 Marras 202546min
Ep. 55: The Human Edge of AI in Modern Media
In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Liane Nadeau (Chief Investment Officer at Digitas North America) to cover the intersection of AI and advertising. They discuss Liane'...
20 Loka 202529min
