How to Create a Virtuous Cycle for Brand Ambassadors, with Laura Masters of Expedia Group
Brand ambassadors can be tricky to navigate. How do you make sure your message comes across without it feeling forced? We learn how Expedia Group gets amazing content by creating a virtuous cycle for their brand ambassadors. Laura Masters is the Director of Global Employer & Talent Brand at Expedia Group. Laura Masters on LinkedIn: https://www.linkedin.com/in/masterslaura/ Life at Expedia: https://careers.expediagroup.com/life/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!
24 Syys 32min
Developing a TVP to Target Niche Talent, with Eunice Z. Clements-Tweedie of IHG
IHG is a huge global hospitality brand with over 500,000 employees worldwide. In this episode we learn how they developed a TVP, or Targeted Value Proposition, in order to reach talent with niche skillsets. Eunice Z. Clements-Tweedie is the Vice President of Global Talent Acquisition at IHG. Eunice Z. Clements-Tweedie on LinkedIn: https://www.linkedin.com/in/euniceclementstweedie/ IHG Careers: https://careers.ihg.com/en/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!
29 Tammi 23min
Building a New Employer Brand at a Well Known Consumer-Facing Business, with Tara Orlando of Verizon
Verizon is well-known as a consumer-facing brand, but not so much as a place to work. There was a clear need for employer branding, and we find out how they worked to establish their EVP. Tara Orlando is the Senior Director of Talent Attraction & Emerging Talent Pipeline at Verizon. Tara Orlando on LinkedIn: https://www.linkedin.com/in/tara-orlando-41272220/ Careers at Verizon: https://www.verizon.com/careers Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!
18 Joulu 202430min
An Employer Branding Strategy to Reach Passive Candidates, with Mercedez Lockett-Hart of Adyen
Adyen is a financial technology platform that simplifies payment processing for businesses worldwide. But how do they reach candidates that aren’t necessarily looking for a job, and are definitely not aware of Adyen? We talk strategy for how to reach passive candidates with your employer brand. Mercedez Lockett-Hart is the Employer Brand Manager at Adyen. Mercedez Lockett-Hart on LinkedIn: https://www.linkedin.com/in/mercedezlocketthart/ Careers at Adyen: https://careers.adyen.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!
27 Marras 202418min
Creating an Employer Brand Around Remote Work and Flexibility, with Kim Wilkes of Zapier
Zapier is an automation and AI platform that practices what they preach, with a fully remote, asynchronous team that only meets in person once a year. In this episode, we find out how they create a strong employer brand around those values and attract the right talent. Kim Wilkes is the Head of Talent Attraction at Zapier. Kim Wilkes on LinkedIn: https://www.linkedin.com/in/kimberlywilkes/ Jobs at Zapier: https://zapier.com/jobs Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!
24 Loka 202429min
Keeping Your Employer Brand Fresh at a World-Renowned Organization, with Chris Colbert of Nokia
Nokia’s business has shifted radically over their 150+ years. From a paper mill to the largest manufacturer of mobile devices to now working with NASA to install a communications network on the Moon. We find out how they keep their employer brand fresh through so many shifts in their business. Chris Colbert is the Global Head of Employer Brand at Nokia. Chris Colbert on LinkedIn: https://www.linkedin.com/in/chris-colbert/ Careers at Nokia: https://www.nokia.com/about-us/careers/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!
26 Syys 202426min
How to Measure Your Employer Reputation, with Debbie Celado of CBRE
CBRE is the world’s largest commercial real estate firm. However, while brand awareness is high for people in the industry, they’re not on the radar for other talent pools they need to recruit from. We talk through how they measure employer reputation and set goals to improve brand awareness and the employee experience. Debbie Celado is VP, Global Talent Marketing at CBRE. Debbie Celado on LinkedIn: https://www.linkedin.com/in/deborahcelado/ Careers at CBRE: https://www.cbre.com/careers Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!
30 Elo 202429min
Raising Brand Awareness with Employee Storytelling, with Neil Daly of RWE
RWE is one of Europe’s largest renewable energy companies with a wide variety of talent needs. In this episode, we find out how they raise brand awareness and activate their EVP with the help of employee storytelling. Neil Daly is the Global Head of Employer Brand & HR Communications at RWE. Neil Daly on LinkedIn: https://www.linkedin.com/in/neilwdaly/ Careers at RWE: https://www.rwe.com/careers/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!
25 Huhti 202431min
