Marketing Momentum: Why Google's AI Overview Gets Your Business Wrong
Send us Fan Mail You can't edit an AI Overview, but you can improve what it reads. Lance opens with a client screenshot and one line: "This isn't true." Google had confidently told searchers a service...
26 Elo 5min
Marketing Momentum: How Fast You Decide Is Your Competitive Advantage
Send us Fan Mail The companies that win are not always the ones with the biggest budgets. In this episode, Lance draws on 12 years of strategy meetings to describe what separates companies with moment...
5 Elo 2min
Marketing Momentum: Improve Your Website in 90 Days Without a Redesign
Send us Fan Mail What phrase has Lance heard most in 12 years of running an agency? "I wish we would have started sooner." In this episode, Lance breaks down why website opportunities sit untouched fo...
22 Heinä 3min
Marketing Momentum: How to Get More Referrals From Your Customers
Send us Fan Mail The most valuable marketing often starts after someone becomes a customer. A few weeks ago, my family and I were invited to a customer appreciation night at a Whitecaps game. The comp...
15 Heinä 2min
Marketing Momentum in a Minute: The Free Tool That Connects Website Changes to SEO Results
Send us Fan Mail Most teams have no reliable way to connect website changes to performance data. That is the problem Lance built Page Pulse to solve. In this episode, Lance walks through Page Pulse, ...
8 Heinä 2min
Marketing Momentum: Can AI Replace Your Marketing Team?
Send us Fan Mail AI can help you build the plane, but it still can't fly it. In this episode, Lance breaks down what AI can and can't do for your marketing. It will design websites, write copy, and bu...
1 Heinä 3min
Marketing Momentum: Why AI Is Making Marketing Harder, Not Easier
Send us Fan Mail AI can help you publish faster, but it can't make you stand out. In this episode, Lance breaks down why the barrier to good-enough marketing has collapsed and why that's a problem whe...
24 Kesä 3min
Marketing Momentum: Should You Delete Old Content for Better SEO?
Send us Fan Mail Sometimes the best way to grow your content is to publish less of it. In this episode, Lance makes the case for auditing your website before you add anything new. Search engines and ...
17 Kesä 4min
