S.2 Ep.1 - Marketing, Branding & Irish Retail with CEO of The Kilkenny Group Evelyn Moynihan

We're back with a brand new series & to kick start the series we're joined with the CEO of The Kilkenny Group Evelyn Moynihan. The Kilkenny Group in over 50 years in operation, it has become an emporium for the finest of Irish craft and design building a strong ethos in supporting local Irish artists, craftspeople, jewellers & designers. Evelyn took over as CEO of the company in 2021 after holding executive roles in the marketing & branding department. She has an extensive background in business from 15 years in Musgrave Group and roles for Guinness with Diageo. We get an insight into understanding the customer pshyche, the importance of developing strong customer communication & building brands over time. Hear how The Kilkenny Group managed to build it's expand during the recession & persevere through telesales & e-commerce during the pandemic as well future plans for global expansion in the US & UK. It's not one to be missed! Hosted on Acast. See acast.com/privacy for more information.