The Death Throes of the Pitch

Blair weighs in on this year's Forrester report, which shows the ridiculous amount of money agencies have been wasting on pitches.   LINKS "Are These the Last Days of the Pitch?" by Blair Enns for Win Without Pitching "A New Forrester Report Urges Brands and Agencies to 'Ditch the Pitch'" by Olivia Morley for AdWeek published on 4 A's