90: Seth Godin: Tackling Climate Change with The Carbon Almanac

Matt Matern interviews Seth Godin about The Carbon Almanac, created by 300 volunteers to clarify climate change and promote systemic solutions. Godin critiques the "carbon footprint" concept for shifting blame to consumers and emphasizes changes in four areas: transitioning from coal, finding concrete alternatives, promoting electric vehicles, and addressing cattle farming.  He advocates for fair carbon pricing and reduced plastic use, urging community action and discussions to drive systemic change.